When I think of great companies, here is my list of the 10 basic tenets of great companies that each seems to have in common:

• Recognize that customers and employees are our greatest assets.
  客户和员工是我们最大的资产。
• Combine great vision with strong core values and superb execution.
  结合伟大的愿景与强大的核心价值观和卓越的执行力。
• Stay connected to our employees, customers, partners and suppliers.
  我们时常从员工、客户，合作伙伴和供应商保持联系。
• Demand quality and excellence in everything and everyone, and hold people accountable for great results.
  对每件事和每个人都要求质量和卓越，让人们对伟大的成果负责。
• Continually search for ways to deliver more value to customers, and stay ahead of the competition.
  不断寻找为客户提供更多价值的方法，并保持领先地位。
• Make course corrections when and where needed, and realize that perfect failures are sometimes necessary to accelerate the speed of change.
  在需要的时间和地点进行校正，并且意识到完美的失败有时是必要的，以加快变化的速度。
• Follow the Golden Rule principle in their treatment of others, and create win-win partnerships in all major areas of the business.
  对待他人遵循黄金原则，在所有主要领域创造双赢的合作伙伴关系。
• Value and reward diversity, teamwork, collaboration, smart risk-taking and innovation.
  价值和奖励多样性，团队合作，协作，聪明的冒险和创新。
• Lead by real-world experience and example, not by the latest management dogma.
  以现实经验和榜样为主导，而不是盲从最新的管理教条。
• Set high standards for performance, and consistently exceed their business and financial goals.
  制定高标准的绩效，并始终超越业务和财务目标。